The deal, for an undisclosed sum, involved buying out several businesses from the parent group.
Based in Oxfordshire the Company designs, builds and manages bespoke solutions to engage, inspire and motivate the employees and sales channels of its’ high profile client base including Jaguar Land Rover, BP, Mercedes-Benz, Asda and Vodafone.
After substantial interest from the private equity market, it was Percipient Capital, backed by high net worth individuals, that provided the equity funding as an EIS investment. Centric Commercial Finance provided an invoice discounting facility and cash flow loan, alongside Percipient loan notes to complete the funding.
Phil Dunk (MD) says:
“Taking this transaction to completion was always going to be complex so finding the right corporate finance partner was essential. Having met quite a few it was apparent upon meeting Peter, Kevin and Darren that they were the right team for us. What impressed us was their depth of experience, natural enthusiasm and they felt like people we could work closely with. We went through some ups and downs throughout the process, but our never give up attitude was matched by theirs. If things went wrong, together we just got on with making them go right. The SamCorp team members were true partners in every sense of the word, not just structuring the complex deal but they guided us through this tricky process with patience, professionalism and good humour. I would highly recommend SamCorp and won’t hesitate to use them for our next transaction.”